Sunday, June 7, 2020

How Dollar-cost Averaging Can Protect Your 529 Savings During a Stock Market Slump

A 529 college savings plan invests your contributions in mutual funds or similar investments, which are made up of securities such as stocks and bonds. That means the value of your account will go up or down based on the performance of these underlying investments. If you find that your 529 plan is performing poorly, you generally have a few different options: you can stay with your current plan but switch to another investment option, roll the funds into a different 529 plan, withdraw the money and pay a 10% penalty and income tax on the earnings portion of the account or simply do nothing. Before you decide, be sure you first understand the reason for the decline in performance. If you feel the plan itself is being poorly managed, maybe it is time to roll the funds into another 529 plan with a more reputable investment manager. Federal tax law allows you to roll over your entire plan balance (or just a portion) from your current plan into a different one, but only once in any 12-month period. Keep in mind that if youï ¿ ½ve been claiming a state tax deduction or credit for your contributions you may be subject to a recapture tax if you roll over to another stateï ¿ ½s plan. RELATED: When should you switch 529 plans? Or maybe your plan is heavily weighted in U.S. stocks and the Dow Jones Industrial Average (which is made up of domestic equities) suddenly takes a steep dive. After you see your account value drop, you might be tempted to take a withdrawal ï ¿ ½ even if you have to pay the taxes and penalty. But is that really the smart thing to do when you have a long-term savings goal? If youï ¿ ½ve been making regular contributions to your 529 plan, the answer is ï ¿ ½probably notï ¿ ½. Whether you know it or not, youï ¿ ½ve been taking advantage of a strategy called Dollar-Cost Averaging. Each time you make a contribution to your 529 account, you are essentially buying shares of the underlying securities. So if you make equal contributions every month, youï ¿ ½ll buy less shares when the market is up and more shares when the market is down, regardless of the price. So when the market does come back, your account will benefit from having bought a larger amount of cheaper shares. This can reduce the risk of a volatile market. Dollar-Cost Averaging also provides peace of mind for new investors and college savers. The strategy eliminates any regret you may have about investing at the wrong time and gets you into the habit of regularly putting something away for college each month. The easiest way to take advantage of this method with a 529 plan is to enroll in the planï ¿ ½s automatic investment option, where the funds will be electronically transferred from your bank account on a monthly basis. Hereï ¿ ½s an example of how Dollar-Cost Averaging works: RELATED: 10 things we love most about 529 plans Month Amount Invested Price Shares Bought Total Account Value Jan $1,000.00 $10.00 100 $1,000.00 Feb $1,000.00 $12.00 183 $2,200.00 Mar $1,000.00 $14.00 255 $3,566.67 Apr $1,000.00 $8.00 380 $3,038.10 May $1,000.00 $9.00 491 $4,417.86 Jun $1,000.00 $12.50 571 $7,135.91 July $1,000.00 $8.00 696 $5,566.98 Aug $1,000.00 $8.50 814 $6,914.92 Sept $1,000.00 $7.50 947 $7,101.40 Oct $1,000.00 $10.00 1047 $10,467.00 A 529 college savings plan invests your contributions in mutual funds or similar investments, which are made up of securities such as stocks and bonds. That means the value of your account will go up or down based on the performance of these underlying investments. If you find that your 529 plan is performing poorly, you generally have a few different options: you can stay with your current plan but switch to another investment option, roll the funds into a different 529 plan, withdraw the money and pay a 10% penalty and income tax on the earnings portion of the account or simply do nothing. Before you decide, be sure you first understand the reason for the decline in performance. If you feel the plan itself is being poorly managed, maybe it is time to roll the funds into another 529 plan with a more reputable investment manager. Federal tax law allows you to roll over your entire plan balance (or just a portion) from your current plan into a different one, but only once in any 12-month period. Keep in mind that if youï ¿ ½ve been claiming a state tax deduction or credit for your contributions you may be subject to a recapture tax if you roll over to another stateï ¿ ½s plan. RELATED: When should you switch 529 plans? Or maybe your plan is heavily weighted in U.S. stocks and the Dow Jones Industrial Average (which is made up of domestic equities) suddenly takes a steep dive. After you see your account value drop, you might be tempted to take a withdrawal ï ¿ ½ even if you have to pay the taxes and penalty. But is that really the smart thing to do when you have a long-term savings goal? If youï ¿ ½ve been making regular contributions to your 529 plan, the answer is ï ¿ ½probably notï ¿ ½. Whether you know it or not, youï ¿ ½ve been taking advantage of a strategy called Dollar-Cost Averaging. Each time you make a contribution to your 529 account, you are essentially buying shares of the underlying securities. So if you make equal contributions every month, youï ¿ ½ll buy less shares when the market is up and more shares when the market is down, regardless of the price. So when the market does come back, your account will benefit from having bought a larger amount of cheaper shares. This can reduce the risk of a volatile market. Dollar-Cost Averaging also provides peace of mind for new investors and college savers. The strategy eliminates any regret you may have about investing at the wrong time and gets you into the habit of regularly putting something away for college each month. The easiest way to take advantage of this method with a 529 plan is to enroll in the planï ¿ ½s automatic investment option, where the funds will be electronically transferred from your bank account on a monthly basis. Hereï ¿ ½s an example of how Dollar-Cost Averaging works: RELATED: 10 things we love most about 529 plans Month Amount Invested Price Shares Bought Total Account Value Jan $1,000.00 $10.00 100 $1,000.00 Feb $1,000.00 $12.00 183 $2,200.00 Mar $1,000.00 $14.00 255 $3,566.67 Apr $1,000.00 $8.00 380 $3,038.10 May $1,000.00 $9.00 491 $4,417.86 Jun $1,000.00 $12.50 571 $7,135.91 July $1,000.00 $8.00 696 $5,566.98 Aug $1,000.00 $8.50 814 $6,914.92 Sept $1,000.00 $7.50 947 $7,101.40 Oct $1,000.00 $10.00 1047 $10,467.00

Sunday, May 17, 2020

Empathy Is Having The Ability Of Place Yourself At The...

Empathy is having the ability to place yourself in the position of others. While living a surreal scenes straight out of M*A*S*H, I spent most Sundays, while deployed this past summer, washing and cutting potatoes on ‘Kitchen Patrol.’ Our austere compound had a severely understaffed kitchen crew. During my frequent rotations volunteering with tedious kitchen tasks, I got to know Justin, one of the young cooks, well. He was 22 years old, stationed in England, recently married, and his wife was pregnant with his first child. We talked often and I learned he wasn’t going to be home until 2 months after the birth! He didn’t know, but I immediately started trying to get him home in time. I was appalled that his leadership would not work to†¦show more content†¦Or, maybe he would be less likely to bring his emotional fatigue to the workplace, causing the spread of a productivity-killing food-borne-illness. Infusing this attitude of empathy across the organizations I lead is what matters most to me. Because, maybe if the decision makers for Energy Transfer Partners considered how the Dakota Access Pipeline affected the people and land close to the pipeline, there would not be costly legal and construction delays. The merits of either party’s claims aside; somewhere, there was a lack of consideration that resulted in significant human and economic cost. While business decisions cannot bend to everyone’s needs, these decisions need to benefit the company while thoroughly realizing the responsibility of the results. If a junior executive sowed an empathetic environment in this organization—maybe it could change. Creating the leaders that seed this organizational change is my passion. I recognize the difficulties of leading with compassion. As a combat rescue pilot, I have saved 83 people’s lives. But not all of my 130+ rescue missions ended well. Both as the pilot leading the mission and as the squadron commander leading the pilots, I have analyzed variables and made decisions that did not result in a saved life. It is in the preparation leading to these heavy decisions that I take the most care to ensure my team realizes how much our organization benefits when we lead with compassion.Show MoreRelatedA Few Definitions Are Necessary To Understand While Learning1668 Words   |  7 Pagesemotional intelligence and empathy. Emotional Intelligence as defined by Peter Salovey and John Mayer â€Å"is the ability to perceive emotions, to access and generate emotions so as to assist thought, to understand emotions and emotional knowledge, and to reflectively regulate emotions so as to promote emotional and intellectual growth† (Goleman). There are five c omponents of emotional intelligence, as stated by Goleman: self-awareness, self-regulation, internal motivation, empathy, and social skills. Self-Read MoreEmotional Intelligence and Empathy in Leadership Essay example1702 Words   |  7 Pagesthis obvious lack of concern for others in the workplace? It has been suggested in the following studies that higher level education is lacking in regard to the study of emotional intelligence and empathy within their business leadership programs. Empathy is defined as, â€Å"the feeling that you understand and share another persons experiences and emotions: the ability to share someone elses feelings,† (Merriam-Webster, 2014). Emotional intelligence and empathy will be observed throughout this paperRead Morecritical thinking worksheet988 Words   |  4 Pagesresearch for the group project by the deadline. You feel bad about this and do not respond to inquiries from group members. You post a message to the group explaining you are h aving computer problems. The group expresses their empathy and proceeds without you, completing and submitting the project with your name included. A position opens in your department at work. You recommend to a coworker and friend in another department that she should apply. You previously consulted with this person on smallRead MoreThe Art And Characteristics Of Servant Leadership1327 Words   |  6 Pagesbased on the moral principle of serving others first (Carroll Buchholtz, 2012, p. 234). This concept came about from the works of Robert E. Greenleaf. He retired from ATT after 38 years, and then he founded the â€Å"Center of Applied Ethics† which was later named the â€Å"Greenleaf Center for Servant Leadership. (Carroll Buchholtz, 2012, p. 234). Robert Greenleaf ‘s teachings revolved around the concept of being a servant first, and wanting to serve others in order to be a leader. This paper willRead MoreLeadership Observations Of A Leader1308 Words   |  6 PagesLEADERSHIP OBSERVATIONS TO BE A LEADER INTRODUCTION: A leader is defined as ‘a person that holds a dominant or superior position within its field, and is able exercise a high degree of control or influence over others’. But how does one establish the dominance or the influence over others? There are numerous quotes and advice about the attributes of a leader – ‘a leader is one who demonstrates what’s possible’(M. Yarnell); ‘a true leader is someone is humble enough to admit their own mistakes’Read MoreP3 Explain The Skills And Personal Qualities1492 Words   |  6 Pagessympathy and empathy towards the person. ï‚â€"This shows that he understands how important his choice of communication was in this situation. Real life scenario ï‚â€"I used communication a lot when doing command and control tasks, one example of this was the ‘Paper Bridge’ task which involved myself stepping up and talking to all my team members and getting out the best possible decisions on how to tackle it. ï‚â€"As I have a lot of experience I took control of the situation along with two others and by communicatingRead MoreEmotional Quotient1145 Words   |  5 PagesSTUDY SKILLS/PERSONAL DEVELOPMENT PORTOFOLIO EMOTIONAL INTELLIGENT By: Name: Andre Suryana Yahya Class: Dip15C Student No.: DipBA1509 Emotional quotient is the ability to sense, understand, and effectively apply the power of your emotions to build relationships compatibility (Estes, 2009). Emotional Intelligence is one of emotional quotient which is very important to allow us to be successful in managing our lives, environment, and the people around us since EQ will helps us to controlRead MoreThe Thought Of Self Or Sense Of Identity Essay1555 Words   |  7 Pagesâ€Å"how do you see yourself?† I first have to think about each situation and if I see myself the same in each, the answer is unequivocally no. When I look at myself the evaluation changes, sometimes drastically, based on the situation. When thinking in general terms though, I see myself, in many ways as average. This is an example of my perceiving self. I evaluate myself based on different people and places and feel I am good at some things, bad at a few, and break about even on most other aspects of lifeRead MoreThe Organizational Leadership O f The University Of Charleston1172 Words   |  5 Pages There are many positions in life, personal, professional, spiritual, and so on that asks us to have a particular stance or belief. These positions will change over time and are often quiet fluid in nature. The mission of the University of Charleston (University Of Charleston About Us, 2015) is to educate and enrich students to conform their current and future lifestyles. The Organizational Leadership (OL) program I started in 2011 has revealed to me the various complexities associated with changeRead MoreListening Is The Most Basic Level For Good Communication1676 Words   |  7 Pagesrole and requisite in nursing. Empathy is the ability to think about what someone else is going through and imagining you in that place. Empathy towards people encourages hope, love, and tolerance. As a nature of human being, we often tend to judge people. In empathy, people avoid judging others and help them to make their own decision and feel connected with the people (Adler et al., 2011, pp.152-153). It is a situation where you keep yourself in their position stepping out of the comfort zone

Wednesday, May 6, 2020

Race Is It Biology or Social Behavior - 633 Words

Race can be viewed as both biological and social behavioral of science assertions. What is Race? According to the encyclopedia, â€Å"Race is a classification system used to categorized humans into large and distinct .affiliation.† Biological we are the same species who socialized but treat each other differently. Therefore sociological classification led to a social disease called â€Å"racism†. In the circular case of Plessy vs. Ferguson in 1896, race was deemed to be both biological and social. Plessy viewed himself as a white man due to his genetical DNA attributes of his 7/8 Caucasian and 1/8 African. Unfornately to the white society he was viewed as black because he wasn’t a pure breed. He was arrested for sitting in the white area on the Railroad in the State of Louisiana. Plessy felt that his 13th and 14th amendments were violated. At the time of the Plessy decision the Supreme Court set the precedent that â€Å"separate† facilities for blacks and whites were constitutional as long as they were â€Å"equal†, and he was fined for $25.00. This decision became known as the separate but equal doctrine, which led to the Jim Crow’s Law which was then stroked down by the Brown vs. Board of Education. Race is not biological Constructed it is socially and politically real via law public policy and social practices, based on a large superficial appearances. In a classic experiment in 1946, Kenneth and Mami Phipps Clark conducted a research called the â€Å"Clark Doll Test†. The psychological studyShow MoreRelatedAnalyzing The Six Major Patterns Of Minority And Dominant Group Relations942 Words   |  4 Pagesdifferent ethnic backgrounds. Each will have different traditions and most likely speak different languages as a result of their different ethnic backgrounds. 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Business Decision Making Zest Restaurant Chain - Solution

Questions: Scenario A restaurant chain plans to open its second restaurant in London. To ensure this is a viable move, the shareholders are keen to understand the market. Therefore you are asked to carry out a planned data collection and data analysis to help the board of directors in understanding the customer pricing preferences.(e.g. income price, age price) Task 1 Report on Data Collection and Analysis, In this report; Create a plan for primary and secondary data collection with presenting the survey methodology sampling frame used Design a questionnaire to collect data and provide a justification for its design Collect data and summarise the collected data using representative values Analyse the collected data using measures of dispersion. You must be able to use the analysis of the pricing preferences to inform and support decision making. Carry out suitable calculations to draw useful and realistic conclusions and provide valid recommendations. Your calculations must include quartile, percentiles and the correlation coefficient. Explain how these calculations helped you to draw useful conclusions. Task 2. Prepare a Business Presentation and a formal Business Report to disseminate information effectively which include; The findings which should be used to draw valid conclusions .You must use spreadsheet software for all calculations and incorporate graphs and charts(line,pie,bar chart,histogram,scatter ) to clearly and effectively present the findings. Trend lines in graphs to assist in forecasting for specified business information. For example, this may include peoples eating behaviours overtime and preferences against seasonal changes. A business presentation to disseminate information effectively Prepare a formal Business Report to be presented to the board of directors Use appropriate information processing tools to analyse the information Plan for the project, identifying relevant CRITICAL PATH, PERT, GANNT Chart, to implement a business process and the recommendations you are suggesting from your findings. For example, a business process to serve customers (It is essential to use appropriate project management software) Different financial tools such as discounted cash flow, net present val ue and IRR functions to evaluate the financial viability of the proposed recommendations Ansers: Introduction The current study focuses on the preparation of report which will discuss the viability of the second restaurant that will be opened by a Zest restaurant chain. The market scenario will be studied in order to understand the preference of the customers in terms of price which can be helpful for the board of director to take decision. Task 1 Plan for primary and secondary data Primary data is considered as a firsthand experience and it can be authentic and reliable. The primary data can be acquired by using different sources such as: Questionnaires: The manager of the restaurant can prepare questionnaire by listing question that can provide true information about the customer preferences and behavior (Bazerman and Moore, 2009). Therefore, the manager can tabulate the answer to reach to a particular point and take decision. Interviews: The interviews can be conducted by the manger in person with the customers in order to know their choices and believes. On the other hand, telephonic interview or social chat can be done to generate the answer from people (Epstein, 2012). Observation: The researcher of the restaurant can observe the behavior of customers and their buying pattern while purchasing the product. Therefore, it would help the restaurant to decide the price for their food menu. On the other hand, secondary data are generated from the resources that already exist. Internal Sources: The manger can gather or study data of other restaurant chain relating to sales and their marketing activity. The sales record can be helpful in knowing the growth of revenue each month and types of marketing activities adopted by other business to attract customers (Brannen, 2009). Moreover, the customer response can be known towards that restaurant that can help the restaurant not to commit the same mistake done by other restaurant. External Sources: The managers can go through different journals, articles, news or internet to collect the information that can be used for attracting the consumers in the restaurant (Ellis and Levy, 2009). The managers can know the factors that is preferred or ignored by the customers. The social networks sites like aNobii, academia.edu, etc. can be useful for gathering relevant information for the study (Grnroos, 2010). Moreover, secondary research paper can help in collecting relevant facts that can be employed for studying the market in more efficient way. Survey Methodology and Sampling Frame The quantitative study can be effective for acquiring useful information from the large pool of customers. Through this study, the researcher can understand the opinions, behaviors, beliefs, preferences, etc. The manager can carry questionnaire survey in order to do the research for knowing the consumers pricing preference (Kjellberg and Helgesson, 2010). Therefore, in order to conduct study, 50 consumers can be taken in account as sampling frame that can provide right idea about fixing price for the product. Design of Questionnaire For designing a questionnaire, quantitative technique can be used for the customers with a preparation of close ended questions. The close ended question has been selected so that marketer of the restaurant can analyze the information at quick pace which can help in taking quick decision (Sandler, 2013). The open ended question has not been considered as it takes more time to classify the responses in useable data. What are the most important factors in selecting restaurant? Total Respondents No. Of Respondents Response % Cuisine 50 12 24 Price 50 10 20 Service/Hospitality 50 6 12 Hygiene 50 18 36 Location 50 4 8 What stimulate you to visit restaurants? Total Respondents No. Of Respondents Response % Loyalty Program 50 2 4 Taste 50 17 34 Price 50 9 18 Variety 50 3 6 Discount 50 6 12 Quality 50 13 26 How much do you spend for a meal in restaurants? Total Respondents No. Of Respondents Response % Over 40 per head 50 5 10 30 - 40 per head 50 7 14 20 - 30 per head 50 12 24 10 - 20 per head 50 16 32 Less than 10 each head 50 10 20 How often do you dine at restaurant? Total Respondents No. Of Respondents Response % Once a week 50 2 4 2-3 times in a week 50 6 12 Once in a month 50 10 20 Twice a month 50 14 28 Once in 2 weeks 50 18 36 What meal do you consume most frequently? Total Respondents No. Of Respondents Response % Breakfast 50 7 14 Lunch 50 10 20 Diner 50 20 40 Beverages 50 13 26 Summary of collected data For conducting the survey, the college student and income group people has been considered as representative value. It can be observed that from first question, price is the third most preferred choice for selecting restaurant. It shows only 20 % out of which 12% are student and 8% are income group. In the second question, taste of the food motivates the people to visit restaurant than price. The 16% college student and 18% income group totals 34% that prefers taste. In the third question, the college student hardly spend more than 20 whereas, high income group people normally bear all the cost per head. In the fourth question, college student preferring going restaurant more in comparison to income group who visits once or twice in a month. Analysis of data using measures of dispersion NUMBERS FREQUENCY X FX Frequency - Mean (Frequency Mean)2 0-5 6 2.5 15 (12.7) 161 5-15 12 10 120 (6.7) 45 15-25 16 20 320 (2.7) 7 25-35 11 30 330 (7.7) 59 35-45 5 30 150 (13.7) 188 TOTAL 935 460 Table 1: Calculation of Measures of Dispersion Mean = 935 / 50 = 18.7 Variance = 460 / 50 = 9.2 Standard Deviation = Variance = 9.2 = 3.033 It can be analyzed from the estimation of measures of dispersion that the most of the customers have same response towards the pricing activities of the restaurant. As the standard deviation is lower this suggests that both college student and income group people significantly have same opinion about the pricing preference (Miller, 2012). On the other hand, the variance between the two representatives is also less which adds that customers prefer other factors beyond going the pricing factor. Explanation of quartiles, percentiles and correlation coefficient Quartile is considered as the value that fragments the data table into four different categories at approximate value into four similar divisions like 25%, 50%, 75% and 100%. Quartile 1 = (6+12) = 9 Quartile 2 = (6+12+16+11) / 2 = 22.5 Quartile 3 = (6+12+16+11+5) / 2 = 25 It can be observed that, the customers does not consider only the pricing factor but also taken in account other issues that meet their expectation and desires that can lead to satisfaction (Boulding et al. 2010). It can be assumed from the calculation that less than or around 25% of the customers takes the price factor while visiting the restaurant. The calculation helped in knowing whether the customer really consider the price or some other factors in order to dine at restaurant. Therefore, it was effective for the restaurant to make decision and restudy the perception of the customers to engage the customer in their restaurant chains in London. From the calculation, it can be observed that, the restaurant perception that customer prefer the price totally fall on the nose (Gil-Lafuente, 2013). Therefore, the restaurant has to think over the quality and hygiene to engage the better customer base in their new restaurant. NUMBERS FREQUENCY Cumulative Frequency 0-5 6 6 5-15 12 18 15-25 16 34 25-35 11 45 35-45 5 50 Table 2: Calculation of Cumulative Frequency Percentile = Number of scores below X / Number of Scores 100 = 45 / 50 100 = 90 percentile It can be analyzed that maximum number of customer may not turn out to restaurant if the restaurant fails in providing quality and hygiene food. Therefore, it lead to loss to restaurant. Price () (x) No. Of customers (y) xy X2 Y2 10 25 250 100 625 20 37 740 400 1369 30 30 900 900 900 40 28 1120 1600 784 45 25 1125 2025 625 50 19 950 2500 361 x = 33 y = 27 xy = 5085 x2 = 7525 y2 = 4664 Table 3: Calculation of Correlation Coefficient Correlation Coefficient = 5085 (33) (27) / 6 7525 (33) 2 / 6 4664 (27) 2 / 6 = 4936 / 7344 4543 = 4936 / 5776 = 0.854 Therefore, it can be conclude that price is positively correlated as one of the factor in relation with the preference of customers. Conclusion and Recommendations From all the study, the management of the restaurant has to taken in account all other factors such as quality, hygiene, hospitality, discount, etc to provide better service in their new restaurant. Moreover, the total quality management can be effective in increasing the performance level and providing best value to the customers. On the other hand, the ambience of the restaurant has to be decorated in pleasant ways that can sooth the customers. The price of the food has to be reasonable. Task 2 Graphs and Charts for representing findings Graph 1: Factors selecting Restaurant Graph 2: Factors Motivating Customer to visit Restaurant Graph 3: Customer paying for a meal Graph 4: Customer Dine at Restaurant Graph 5: Frequent meal consumption by customers Graph 6: Satisfaction level of customers Graph 7: Turnover of Restaurant Graph 8: Restaurant Growth Rate in London It can be observed from the graphs that restaurant chain can gain benefit from the market of London that can ensure better sales and profit for them. On the other hand, the shareholders can be able to receive benefit too. Moreover, the turnover of the restaurant can increase more. Trend Lines Graph 9: Trend Line of Customers eating behavior overtime Graph 10: Trend Line of restaurant growth rate in London Business Presentation Formal Business Report The plan for expanding the restaurant chain in London can turn out to be profitable venture for the whole venture and shareholders. The market research conducted by the researcher shows that the market of London is viable to start a new operation. The restaurant growth rate in London is booming that can be effective for long term profitability and gaining better market share. On the other hand, the restaurant can be able to attract large number of customers. The current financial growth of the restaurant shows that the restaurant has positive chance to excel in London with their restaurant as it is well known in the present market. Therefore, the image of the restaurant can be effective in engaging customers and number of suppliers (Birt, 2012). As per the primary research, which is conducted on the basis of questionnaire points out that customers mainly prefers quality and taste first and other factors are consider secondary. Therefore, for providing the best service and do well, th e efficient and quality employees has to be hired that can provide superior service and also produce quality food that can satisfy the customers (Bsr.org, 2014). On the other hand, the researcher presented before the board of directors that the restaurant has to be careful from the well established restaurant such as Chez Bruce and TheWolseley Restaurants (Gummesson, 2009). This restaurant has a better customer base in the proposed area. Therefore, quality, price, ambience of the restaurant has to be designed that can help in giving tough challenges to those restaurants. Apart from that, the growth rate of restaurant in London shows a positive sign that restaurant can earn can earn high profit that can help in future expansion. Moreover, the turnover rate of restaurant is increasing at higher rate and due to that many small restaurants are earning good and it shows a good chance that the restaurant can also increase their turnover value (Carpenter and Fairhurst, 2009). The eating behavior of the consumer reveals that, behavior of customers in London has changed and customers have become health conscious. Therefore, the fatty food product has to be removed and organic and low cholesterol food has to be supplied if profit has to be earned. Application of appropriate information processing tools Management Information System: Through this technique, the management can pass on the related information about the working behavior or providing service to consumers to the employees. Therefore, decision can be made on the basis of MIS and for taking tactical and strategic decision and handling daily operation, DSS can be adopted (Ho, 2010). Business Intelligence system: The system can be effective for analyzing the data in order to reach at effective decision. The management of restaurant can be able to combine skill, technology, process, practice and application for evaluating the information and develop better decision (Fraedrich et al. 2011). Therefore, it can help in improving the operation of restaurant and attain goal of opening restaurant in London. Project Plan and determination of critical path TASK 1st Week 2nd-3rd Week 4th-5th Week 6th Week 7th Week 7-8th Week Plan for Business Approving Planning Recruitment of project team Market Study Market Analysis Developing Marketing Plan Scrutiny of the Plan Implementing plan Project Attainment Table 4: Gantt char for Restaurant business Critical Path Analysis TASK Activity Duration Plan for Business 1 5 months Approving Planning 2 4 months Recruitment of project team 3 10 months Market Study 4 8 months Market Analysis 5 6 months Developing Marketing Plan 6 10 months Scrutiny of the Plan 7 7 months Implementing plan 8 11 months Project Achievement 9 5 months Figure 1: CPM for Expansion Plan (Zest Restaurant) Start= Activity 1 + Activity 3 + Activity 4 + Activity 7 + Activity 9 = (5+10+8+7+5 = 35) Start= Activity 2 + Activity 5 + Activity 6 + Activity 8 = (4+6+10+11 = 31) Start= Activity 2 + Activity 1 + Activity 3 + Activity 4 + Activity 7 + Activity 9 = (4+5+10+8+7+5 = 39) Start= Activity 2 + Activity 3 + Activity 4 + Activity 7 + Activity 9 = (4+10+8+7+5 = 34) Start= Activity 2 + Activity 5 + Activity 6 + Activity 7 + Activity 8 = (4+6+10+7+11 = 38) The 3rd route can be effective for the restaurant to implement the plan and provide quick service to customers. Financial Tools Net present Value Year Cash Flow Discounted Cash Flow (10%) PV of cash flow 2014 35600 0.909 32360 2015 40000 0.826 33040 2016 43000 0.751 32293 2017 47000 0.683 32101 TOTAL 129794 Initial Investment 117850 Net Present Value 11944 It can be observed that, restaurant can be able to generate profit from the Londons market. Year Cash Flow Discounted Cash Flow (14%) PV of cash flow 2014 35600 0.877 31221 2015 40000 0.769 30760 2016 43000 0.674 28982 2017 47000 0.592 27824 TOTAL 118787 Initial Investment 117850 Net Present Value 937 At 14% IRR rate the restaurant can be able to equate the initial investment of restaurant with the PV of the future cash flow. References Bazerman, M.H. and Moore, D. (2009) Judgment in Managerial Decision Making. 7th ed. Hoboken, NJ: John Wiley Sons, Inc. Birt, J. (2012) Accounting. 1st ed. Milton, Qld.: John Wiley and Sons Australia. Boulding, W., Staelin, R., Ehret, M. and Johnston, W. J. (2010) A customer relationship management roadmap: what is known, potential pitfalls, and where to go. Journal of Marketing, 69(4), pp. 15566 Brannen, J. (2009) Prologue, mixed methods for novice researchers: reflections and themes, International Journal of Multiple Research Approaches, 3(1), pp. 812. Bsr.org, (2014) New Business Decision, Available from, https://www.bsr.org/reports/BSR_ESTM_WG_Comp_ES_Tools_Synthesis3 [Accessed on: 19th January 2015] Carpenter, J. M. and Fairhurst, A. (2009) Consumer shopping value, satisfaction and loyalty for retail apparel brands Journal of Fashion Marketing and Management, 9 (3), pp. 256-269. Ellis, T. and Levy, Y. (2009) Towards a guide for novice researchers on research methodology: Review and proposed methods, Issues in Informing Science and Information Technology, 6, pp. 323-337. Epstein, L. (2012).The business owner's guide to reading and understanding financial statements(1st ed.). Hoboken, NJ: Wiley. Fraedrich, J., Ferrell, O., and Ferrell, L. (2011)Ethical decision making for business. 1st ed. Australia: South-Western Cengage Learning. Gil-Lafuente, A. (2013).Decision making systems in business administration(1st ed.). Singapore: World Scientific. Grnroos, C. (2010) The relationship marketing process: communication, interaction, dialogue, value. The Journal of Business Industrial Marketing, 19(2), pp. 99-113. Gummesson, E. (2009) Relationship marketing: It all happens here and now! Marketing Theory, 3(1), pp. 167-169 Ho, C. (2010) Crisis decision making. 1st ed. New York: Nova Science Publishers. Intime.uni.edu, (2014) Evaluation, Available from, https://www.intime.uni.edu/model/information/eval.html [Accessed on: 19th January 2015] Kjellberg, H. and Helgesson, C. F. (2010) Multiple versions of markets: Multiplicity and performativity in market practice. Industrial Marketing Management, 35(7), pp. 839-855. Miller, P. (2012). Research and Methodology Directorate Research Report Series.Survey Methodology, 03. Sandler, S. (2013). Clinical Research: Understanding the Methodology Toolbox, Transfusion,53(4), pp. 919-919.

Monday, April 20, 2020

Product Line Extension and Brand Extension free essay sample

Mona Sandal asks this important question about the difference between product line extension and brand extension. For most of the marketing students, these terms are confusing. The different definitions in the text books makes it more confusing. Interestingly the definitions of PLEA and BE are different in two editions ( 11 12 ) of Jostlers Marketing Management text book.In the eleventh edition of Jostlers Marketing Management, Product line is defined as a group of products with In a product class that are closely elated because they perform similar function, are sold to the same customer groups, are marketed through the same channels, or fall within given price ranges. Line extensions consist of Introducing additional Items In the same product category under the same brand name , such as new flavors, forms, color, added Ingredients, package sizes etc.For example Lug soap comes In different variants like Lug Crystal Shine, Lug International etc. So when Lug comes with a new variant, It Is a line extension. We will write a custom essay sample on Product Line Extension and Brand Extension or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Brand extension happens when a company uses Its existing brand name to launch reduces in other categories. For example, Woodlands which Is a shoe brand extends Itself to readmes and accessories. This definition has certain ambulates because the term category can be Interpreted In different ways.For example , when Lug brand Is extended to Shampoos , Is It a product line extension or brand extension ? The answer Is : If we take personal care as a category, then the extension Is a product line extension since soap and shampoos belong to the same category. But If we take soap and shampoos as different categories, then the extension Is a brand extension. Product Line Extension and Brand Extension free essay sample Product line extension and Brand Extension Marketing Practice reader Onam Jindal asks this important question about the difference between product line extension and brand extension. For most of the marketing students, these terms are confusing. The different definitions in the text books makes it more confusing. Interestingly the definitions of PLE and BE are different in two editions ( 11 12 ) of Kotlers Marketing Management text book. write my essay online In the eleventh edition  of Kotlers Marketing Management, Product line is defined as a group of products with in a product class that are closely related because they perform similar function, are sold to the same customer groups, are marketed through the same channels, or fall within given price ranges. Line extensions consist of introducing additional items in the same product category under the same brand name , such as new flavors, forms, color, added ingredients, package sizes etc. For example Lux soap comes in different variants like Lux Crystal Shine, Lux International etc. We will write a custom essay sample on Product Line Extension and Brand Extension or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page So when Lux comes with a new variant, it is a line extension. Brand extension happens when a company uses its existing brand name to launch products in other categories. For example, Woodlands which is a shoe brand extends itself to readymades and accessories. This definition has certain ambiguities because the term category can be interpreted in different ways. For example , when Lux brand is extended to Shampoos , is it a product line extension or brand extension ? The answer is : if we take personal care as a category, then the extension is a product line extension since soap and shampoos belong to the same category. But if we take soap and shampoos as different categories, then the extension is a brand extension.

Sunday, March 15, 2020

Descriptive Essay on a Piece of Art

Descriptive Essay on a Piece of Art Descriptive Essay on a Piece of Art Very few paintings today are as popular as Leonardo da Vinci’s Mona Lisa. There may be very many painters today, some of whom may be more skilled than Leonardo; however, there is yet to be a painter who can express facial features on a piece of art as Leonardo did. For instance, Mona Lisa’s smile has been a subject of much debate, given the many articles that have been written to try and describe this smile. Leonardo’s other work of art, christened the Lady with Ermine, also presents facial features in an outstanding manner. An examination of the Mona Lisa in the present day reveals that the painting has indeed had better days. The original color of the painting appears faded and is almost gone and this is perhaps the reason why the original painting has been repainted at least three times. The painting does not appear to be clean and this can be observed in the greenish glaze on the painting. The repainting of the painting and the greenish glaze makes the painting somewhat different from what Leonardo originally painted. In a bid to understand the Mona Lisa, artists have continued to question the identity of Mona Lisa. The Mona Lisa has so far been associated with more than 10 different women and some professionals have even stated that she may have been a lover of Leonardo. Some artists have even proposed that the painting depicts a boy and not necessarily a woman as it so obviously appears to be. Some of the interesting descriptions of the painting are that it is Leonardo’s mother, Catherina, his daughter, or even his son. Some artists have even recently described the painting as a self-portrait. Despite its age and the confusion over who is depicted in the painting, the Mona Lisa is still regarded as one of the most popular paintings in the world of today. The painting has indeed stood the test of time and has been written about and reproduced more than any other painting in the world. The famous painting is currently being exhibited in the Louvre museum, Paris, in a temperature and humidity controlled box that has been embedded in concrete. The museum protects the painting using two sheets of bulletproof glass that have been triple laminated. Even with this high level of care and security accorded to the painting, the museum has placed a couple of guards next to the painting whose main job is to control the flow of the crowd. Given the high level of protection and care granted to the Mona Lisa painting, it is accurate to state that the authentic Mona Lisa is difficult to see. This is especially so because of the huge crowd of tourists who gather in front of this painting every day when the museum is open as well as the numerous flashes from the cameras of the tourists. More than nine million tourists flock the museum on an annual basis just to get a glimpse of the famous painting. Tips on writing a descriptive essay on a Piece of Art: Writing descriptive essays is like writing narrative essays, in the sense that both paint a picture for the reader to imagine. Therefore, you have to show your readers through words what you want to describe, not just tell about it. What you should tell the readers is what you are going to describe in your essay in the introductory paragraph, so that they are not confused. You can buy Art essay written from scratch by academic experts at custom essay writing service. Just fill in the order form with all paper details.

Friday, February 28, 2020

ASSESSMENT FOR LEARNING Essay Example | Topics and Well Written Essays - 2000 words

ASSESSMENT FOR LEARNING - Essay Example The in-class discussion therefore creates a friendly environment for students to be able to ask the question about the areas where they did not understand (OECD, 2010). The best thing about these discussions is that the students are able see the content from each other’s point of view thus making is easy to understand the subject matter even better. In-class presentations This assessment acts as both a formative and summative assessment because the results of the assessment are also taken into consideration during the marking of the final assessment. The students are asked to present a certain item in class at certain milestones in the learning process. The students are able to present and display their skills and the skills they have learnt. These presentations also act as a way to identify if the student has been able to understand the content. Practical assessments These are done in order to assess the student’s practical skills. This is with regards to the tools whi ch the students must learn to use in order to be able to carry out their jobs. Practical assessments help the students to be able to be able to show their practical skills on using the various machines such as broadcast cameras. These assessments are also important in identifying any areas where the student may need more training (Campbell, et al., 2012). It helps the teacher to be able to identify any areas where the class as whole or individual students may need more training. These practical assessments are also important in giving the students a hands-on on experience and also learn from each other. Written assessments Written assessments are also used in the assessments of the students. Students are given a number of topics to write about. As Matthews (2002) says, these assessments are very important in that they give the teacher an opportunity to see how the students are fairing in the class and also to see their understanding of various subject matters. The written assignment s are also very useful formative assessments not only for the assessments parts but also as a way to help the students to learn more and become more acquainted with various issues. This is because the students have to be able to research the various subjects given to them and make sure that they understand the subject matter thoroughly. The content of the students written assessments can be used to determine where the student is lacking and where the student may need more tutoring. Written assignments are also very important because they are individualistic and therefore may help in identifying the specific issues affecting the specific student (Clift & William, 1981). P3: validity and reliability of three main types of assessment methods. Discussions In-class discussions are useful as assessment methods because of a number of important issues. However, as Middlewood & Cardno (2001) says, there are some other negative issues which may affect in-class discussions and which may affect the validity as well as the effectiveness of class discussions as an assessment method. One such negative factor is the fact that some students may be better able to show their skills in discussions than others. Class discussion involves a lot of speaking and verbal arguments. Those students who may not have good verbal skills may seem not to have the right skills, and it is important for such students to be given a better way for assessment. While using class